Avi Lev Ari has been with Movinglife since 2016 and is the head of sales and management member for Movinglife’s Israel and Canada locations. In his role in Israel, he helps set the company's strategy. He can always be found doing home demos or working hands-on with customers in our showroom in Israel helping them find the perfect solution for their mobility challenges. In Canada, he brings his years of experience in the industry to help train and guide the sales team as they grow the Canadian market for mobility scooters.
Can you tell us a little about your background and what brought you to Movinglife?
Before working at Movinglife, I had my own delivery business. It was a very hectic business, and I worked with many insurance companies that needed things delivered at all hours of the day. I was a bit worn out and looking for more stability regarding my hours and schedule. I ended up selling the business. Around the same time, I received a call frommy brother-in-law, who invented the ATTO at Movinglife and needed some advice and ideas on delivering scooters to customers. As my expertise was in delivery services, after consulting him for a little, I told him that I knew the perfect person to oversee the delivery in Israel and even help run sales. When he asked who it was, I said, “me.” The rest is history.
How long have you been with Movinglife, and what initially drew you to the company?
I started with Movinglife in 2016. Movinglife was still very young at the time, so it wasn't anything specific, but more an opportunity. The more I understood the company's vision and its ability to transform people’s lives, the more excited I became about it.
What does your role as the Head of Sales for and management member for Israel and Canada entail?
As the manager for both territories, I oversee sales, servicing, marketing, planning, and B2B sales and manage the regions. I am involved in all aspects of the business and training our sales teams to ensure we can offer our customers the best products and mobility experts to guide them.
What do you find most rewarding about your position here at Movinglife?
With every sale comes a sense of giving. You aren't just selling someone a scooter; you are giving them mobility, freedom, and independence to live their lives. Every sale comes with a sense of purpose, which is rewarding in and of itself. Of course, as a part of a very dynamic company, we are handling many aspects of challenges, which help grow my experience & skills in our field of work. Meeting with our worldwide team is truly a blessing because we are passionate about our work. To be a part of the Movinglife team means to be a part of the revolution in the mobility field. Most of all, I feel proud to be a part of it.
Are there any specific challenges in the mobility industry that you find particularly exciting to tackle?
Absolutely, there are some unique challenges in the mobility industry, and that’s one of the things I find really exciting about working here. One big challenge is ensuring our scooters are functional and truly empowering for people’s lifestyles. Mobility needs are so personal, so it’s all about creating versatile products to handle different situations – from quick daily trips to longer outings, all while being easy to transport and comfortable to use.
Another area we’re constantly working on is making our products as intuitive as possible. We want our scooters to feel natural and easy to operate, especially for those who may not be used to using mobility devices. Every detail, from the controls to how the scooter folds up, is designed with the customer in mind. It’s exciting to know that we’re helping break down barriers so that people can enjoy life with confidence and independence, no matter their mobility challenges.
How do you approach helping customers find the best mobility solutions?
While I cannot give away my “secret sauce” for dealing with customers, I will say that we have tailored our approach to matching the customer with a product that helps serve what they need or are missing. Many people who need mobility solutions are caught off guard and don't fully understand the bigger picture. Our approach incorporates this and many other factors to ensure customers get what they need.
What key things do you think customers should know about Movinglife’s products?
Let me tell you what makes Movinglife scooters special. We’re all about helping people stay connected to the things and people they care about without worrying about getting around. Our scooters are designed for real life, making it easier to do the daily things you love, like meeting friends for lunch, taking your grandkids to the park, or running errands. They’re built for comfort and reliability, and they fold up in seconds, so you can pop them in the car for a weekend getaway or a quick drive to the doctor’s office.
We understand that everyone’s needs are different. That’s why we offer a range of accessories to personalize your scooter—extra storage for shopping added comfort, or a little something to make it feel truly yours. We’re not just selling scooters; we’re here to help you keep your independence and enjoy life on your own terms.
What’s one memorable experience or story from your time with Movinglife that stands out to you?
We love creating events for people with mobility needs or challenges, not to show them the product but to see them enjoy a normal day often for the first time. A few months ago, we coordinated with a Women’s MS group in Israel to create a tour of Tel Aviv. We had 30+ women sign up, and we brought scooters for all of them, and they were able to drive around the streets of Tel Aviv, with a tour guide, seeing the main sites and just being free to enjoy the beautiful weather and the scenic and historic sites. Seeing that excitement and joy in their eyes throughout the day is something I will never forget.
In 2016, I received a call that would stick with me for the rest of my life. It was a Friday, and a man urgently needed to see a mobility solution. Though it was outside of our regular hours, I knew how much independence matters to people with mobility challenges, so I opened our showroom just for him.
He arrived with a friend, both eager but with very different needs. While the man who called me was there to test the ATTO scooter, his friend, seated in a power wheelchair, could not use his legs. He observed the entire demonstration quietly from the side, his eyes fixed on every detail.
When the demo wrapped up and the first man decided to purchase the ATTO, his friend, the one in the wheelchair, surprised me by raising his hand and saying, “Excuse me, can I buy one too?”
I paused, a bit stunned. The ATTO scooter requires some physical maneuvering, and knowing his condition, I couldn’t help but ask, “Are you sure you can use it?”
His response was as unwavering as his determination: “I can try.”
And then something extraordinary happened. Using nothing but his upper body strength, he propelled himself out of his wheelchair and onto the ATTO seat. It wasn’t easy, but he managed it with grit and confidence that left me speechless. As he settled into the seat, he looked at me and said, “This device will change my life.”
Since that day, he’s traveled the world—something he hadn’t been able to do before. The ATTO became more than a scooter for him; it was a gateway to freedom, adventure, and reclaiming the life he thought he’d lost.
That moment didn’t just change his life—it changed mine. It taught me that limitations are often what we perceive them to be, and with the right mindset, even the seemingly impossible can become achievable.
When I approach sales now, I do so with an open mind and a renewed sense of purpose. The ATTO isn’t just about mobility—it’s about hope, empowerment, and breaking barriers. That Friday in 2016 reminded me of the most important lesson: Nothing is impossible.
This story inspires me daily, and I hope it inspires you too. Whether through the ATTO or any other means, everyone deserves freedom—and it’s worth fighting for.
How do you like to spend your free time when you're not working?
I love spending time with family and friends, listening to music and concerts, and cooking, especially Mediterranean and Italian food.
Finally, do you have any advice for families and caregivers supporting loved ones with mobility challenges?
Take care of yourself. Many caregivers focus on helping others but often at their own expense. You must also live your life and maintain your freedom and independence. Learning how to cope with being a caregiver is a challenge many people embrace, but the balance between who you care for and yourself is essential.
